As design becomes more aand more computerized, corporations (in their “slower than molasses” way) have been shaking the dust from their old logos and moving into “LOGO 2.0!”
Days Inn changed their old-school 70s sun to a “rays and gradients” affair which will probably eventually look as dated as…well, the old-school 70s sun. Still, a fake reflection or a sun ray never gave anyone nightmares. It’s not like they gave the sun a face and rendered it in CGI or anything.
Exhibit A: Sun Maid Raisins’ packaging from 1915, featuring a drawing of an actual person (her name was Lorraine Collett).
A couple more revisions took place in 1923, 1956; she’s starting to look a little demonic…
…but Sun Maid pulled their butts out of the “I make raisins, but also kind of want to eat your brains” fire in 1970, when they pur forth the maid that most of us know:
Does she look a little like a Geisha on Wellbutrin? Well, yeah, but the only thing that’s a bit freaky and 70s is that sun in the background. But wait! I promised you unsettling CGI nightmare monsters, and I intend to keep my promises. Ladies and gentlemen, I introduce you to Sun Maid 2K! She has a freakishly large mouth! Arms made of plastic! Boobs from Soul Calibur!
She’s doing yoga, for Christ’s sake. Yoga in a BONNET. She’s even made her way into a commercial which, from the looks of the mouth modeling, is either a cut scene from Fable or a final project of someone who went to Nossi.